You can set up a powerful advertising campaign by choosing impactful words. Words sell.

Create Powerful Advertising by Using the Right Words

Words are powerful, both in life and in advertising. The words you choose for ads can make or break your marketing results. The tricky part is to know which words have that impact. Luckily, studies have been done to discover the most powerful words, – the ones that can help you get the best results. When the psychology department at Yale University decided to take on this task, they studied tons of words in the English language and concluded that the following are some of the most effective.

5) DISCOVER:  This word adds intrigue, making people anxious to know what’s coming next. It can give a sense of excitement like you’re being presented with a surprise.

4) GUARANTEE: If there’s one word that makes people feel safe, it’s this one. Even though this word has great response, it should only be used if you can actually back up the guarantee.

Most powerful words in advertising
“Love” is one of the top 10 most powerful words in advertising

3) HEALTH: This is a trendy topic these days. People are more and more interested in preserving or improving their health, whether it’s physical health, financial health, or mental health. This is why it is such an appealing word. Just make sure to use it wisely. People love it, but throwing it around lightly can backfire.

2) RESULTS: This word also implies success. We all want results from anything we pursue or have an interest in, whether it’s a product, a service, or anything else. The word “results” gives people a reason to believe they’ve made the right choice.

1) YOU: The reason why this is the most powerful word in advertising to date is that it’s personal. No wonder it’s been number one for years. It’s not that people are self-centered, but the truth is that we like to feel interesting and relevant, and want others to feel the same way. When you address someone directly, calling them “you” is the best option you have. It’s engaging, which is why it’s beneficial to use when talking to your customers.

Powerful Words Drive Sales

To put out alluring ads, the first step is to make sure you wisely choose the words you’re going to use to communicate with your customers. It’s easy to take words for granted and just use whatever sounds right, but the psychological power they have over people is impressive. Use that to your advantage and let us help you create new design concepts and branding for your business. Impactful words, put together with great design and Palladium Signs’ innovative products, are a winning combo.

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