Part of your business marketing needs budget is going to need to be dedicated to the folks that are closest to you. That is to say, the folks that are right outside your door. If foot and car traffic is a major part of your customer base, then you need to consider targeting them first. Even those that have looked up your business online or in the phone book will feel far more confident in your business with a good first impression. And this is precisely where experts in the field of environmental design can have a serious impact on the overall character of your business.
Environmental Design and the Art and Science of Signage
Environmental Design was developed to bring together the many formal disciplines required to both study and develop top quality business signage. It formalized what many of us in the business of signage knew intuitively, and allowed us to communicate our approaches more effectively. It brought together various disciplines such as semiotics, architecture, landscaping, marketing, and psychology to create a thorough analysis of what worked, what didn’t, and why and when a certain marketing technique was effective.
For Businesses, Signs are the Last First Impression You’ll Get to Make
Not only do they announce your presence to your clientele, but they give you an opportunity to put your personal stamp on the building itself. That’s why when considering signage, it’s best to consider the storefront as a whole, and even elements like lawn and landscaping play a major role. Your windows are also an opportunity to advertise, and you also have to consider whether or not your clientele will be coming in by foot or by car.
This is Why You Need a Team You Can Consult With
The marketing elements of designing the perfect sign are more numerous than most folks give them credit for being. That’s why Palladium, the best sign company in the area, has gone out of our way to keep up to date on the cutting edge of design theory and practice. If you want a world-class sign, contact us today!