A drive-thru is a place full of opportunities to improve customer experience and boost sales. What if digital signage could help take things to the next level?
The Impact of Using Digital Signage at Your Drive-Thru
The old static signs worked well for many years, but as technology advances, so do customers, and if you want to satisfy those customers, so should your business. Some companies, like McDonald’s, have started employing digital displays as menu boards and have had great success stories. It’s not uncommon for a drive-thru to generate the majority of a business’ sales. Rotating to the new is always exciting, so just implementing the change can have a positive impact. This upgrade brings various benefits:
It’s not uncommon for a drive-thru to generate the majority of business sales. Rotating to the new is always exciting, so just implementing the change can have a positive impact. This upgrade brings various benefits:
Allows for Easy Updates
Back in the static sign era, if you decided to make a change to the menu, a lot more effort was required. You could have someone switch things during a low traffic time, but if it was an entirely new menu item or promo, you needed a whole new sign.
Digital displays are usually fed by a content management system, which is way easier and faster to update, and you can do it as many times as you need.
Is Adaptable and Helps You Engage with Customers
By using digital signage, you can adapt to different situations quickly and make those external factors work in your favor. For example, on an outrageously hot day, you could suddenly decide to promote ice cream or cold drinks, which is bound to attract customer’s attention. The use of cameras allows customers to engage and interact more closely with the person taking their order.
A Better Customer Experience Drives Sales
Additional to the above benefits, other things like the use of mobile technology and apps could also be explored to provide an even better experience. All these advantages have one thing in common: they improve customer experience and increase the level of satisfaction. This can result in loyal clients who might even recommend your business to other people, which in turn, means your sales will increase.
If you’re considering giving your drive-thru a lift with digital displays, at Palladium Signs, we have exactly what you need. We offer top of the line technology that will increase your return on attention. Give us a call today and make a splash with digital displays.