Signage Matters for Retail Businesses

One recently-conducted study polled consumers on the effectiveness of signs. 76% said that they at one point or another decided to go into a store, just because they liked the sign. 66% said that they were more likely to recommend a business to a friend if they liked the signage and logo design. Around 60% said that a lack of signage or poorly conceived design would be a major deterrent

Deploying a Successful Marketing Campaign

Self-promotion is one of the most critical elements of running a successful business, but often, business owners are less than thrilled with the prospect of marketing or advertising. It used to be that an expert in a given trade or field simply needed a place to open shop or operate out of, and that was good enough. The customers would find them, and word of mouth was generally sufficient to

LumaMedia Technology

5 Reasons Why Vehicle Wraps are Superior to Custom Paint Jobs

Before you consider having your vehicle repainted, you should read this article. In it, we will outline all of the reasons why vinyl vehicle wraps are superior to having your car repainted entirely.

Custom Vehicle Wraps#1. The Cost

A custom paint job runs in the range of a few thousand dollars, and that’s without custom graphics

Palladium Signs crafts innovative custom signs for Nashville businesses. We are a graphic design company that offers high-quality signage products created by professional graphic designers. Not only do we handle the basics of vinyl printing and digital printing, but we can also help you with state of the art holographic displays to make an impression at trade shows or with your customers. Time for your marketing message to be sent

Many newer businesses hit the market filled with big ideas and huge expectations, but more often than not, fall under the same spell that many young folks do in trying to define themselves. As Alan Watts aptly put, “Trying to define yourself is like biting your own teeth.” What does that mean? Well, the very thing that does the defining has essentially turned inward on itself. It’s the reason why when people are asked to

Palladium Signs specializes in the cutting edge of business signage needs, and part of that can create and install compelling digital signage. Part of the psychology of making the sale as it relates to signs, in general, is a phenomenon known as “the right person, at the right place, at the right time.” That’s fundamentally what every sign wants to be able to accomplish, but it’s not always the most straightforward task and more often

Those that are just starting out in the business world, often wonder where they should start in the wide world of marketing. With so many different avenues to travel down, what effective marketing strategies should be employed first? Palladium Signs has helped many new Nashville businesses use their marketing strategies effectively. Palladium consists of a cutting-edge team of enthusiastic tech professionals and design experts. We employ the concept of Environmental Design in the process of

Here at Palladium signs, we work a lot with Fort Collins businesses that are just getting started and figuring out their branding strategy and their business marketing needs. What makes this a particularly difficult time for newer businesses is that they have to operate on two fronts, one of which didn’t exist until 20 years ago. The first front obviously, is your physical location and the second front, of course, is your digital presence on the

In order to have a successful vinyl wrapping facility, you must really know what you’re doing. If done improperly, vinyl wraps can rip and tear due to variations in heat, which is why they must be installed in a hotter temperature, so that they’re pre-shrunk. But they’ve become so popular nowadays, that Nashville residents are wrapping more than just their vehicles with vinyl. They’re using vinyl to wrap just about everything!

Those that argue that digital signage is the future tend to focus on the many benefits of digital signage in retail and the fast food service industry, but digital signage is rapidly becoming more popular in almost every modern business venue that you can imagine. Consider the benefits for a fast food restaurant not to have to reprint their menus each time they want to run a special or add something new. Retail businesses