Every day, we walk or drive past hundreds, if not thousands, of outdoor ads. It’s one of the types of advertising that gets the most exposure. Are you aware of the variety of outdoor advertising there is?
Types of Outdoor Advertising
Grabbing the attention of the average customer gets harder by the minute these days. In an era where people are so used to innovation, anything new hardly seems innovative anymore. However, one type of advertising remains the most effective. Outdoor advertising is the staple of the marketing world.
Also known as out-of-home (OOH) advertising, outdoor advertising is a broad term that describes any type of advertising that reaches the consumer when he or she is outside of the home.
Source: The Balance
Just like TV, radio, or broadcasting, outdoor advertising is considered a mass-market medium. This is why it’s great for branding and support campaigns. If you want your message to be exposed to the masses, outdoor advertising is the way to go. There are various types of outdoor advertising. These are some of the most common ones:
From bulletins to wallscapes, because of its level of exposure, billboard advertising has the potential to attract a great percentage of your target audience. This type of advertising works great for brand awareness or consumer recognition.
The easiest way to connect with pedestrians is through street furniture. You’ve seen the bus shelters, newsstands, and kiosks with backlit ads. This tends to be a very appealing type of advertising. You can target a specific demographic through this method.
This one is great, especially in big cities. Advertising on buses, trains, and the subway is very effective. You can also advertise on other vehicles. You could advertise on your fleet, for example. Vehicle wraps are one of the most cost-effective ways to advertise. The more vehicles are involved the more exposure and recognition you’ll receive.
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