When you’re first starting out, it may be tempting to put most of your marketing budget into outreach, but the truth is, spending that money on your storefront is even more critical. Paying for print ads, radio spots, and television advertising simply doesn’t have the same impact as it once did. Study after study shows the dwindling reach of each of the media and in today’s market, the key to effective advertising is the internet. Beyond that, you want your storefront to look absolutely immaculate and attract the attention of interested customers, passersby, and car traffic. The key to this is thinking like a landscaper and a marketing professional at the same time. Hence why attractive signage products are going to make or break your business.

Marketing and Landscaping

Believe it or not, traditional landscaping, as well as landscape marketing and environmental designplay a huge role in attracting customers to your business. Even storefronts that are set off sidewalks and have no greenery to work with can make effective use of their windows, a-frames. The trick to bringing this process together requires a foundational knowledge rooted in a broad matrix of disciplines, and that includes, but is not limited to landscaping. By landscaping we refer to landscaping in both the traditional sense and in the broader sense of using signage that pairs well with the lay of the land. Environment plays a huge factor in our sense of perception, so finding a graphic design company that is up to the task is going to put your business in a much better position than a business that doesn’t employ this methodology, and merely makes signs.

Consult with the Experts for the Best Solution for Your Marketing Needs

The marketing elements of designing the perfect sign are more numerous than most folks give them credit for being. That’s why Palladium, the best sign company in the area, has gone out of our way to keep up to date on the cutting edge of design theory and practice. If you want a world-class sign, contact us today!


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