A marketing campaign can go from successful to utterly disastrous just because of a headline. What is the key to creating a good headline?

What it Takes to Write a Great Headline

You know a headline is doing its job when it can turn a potential customer into a sale. It seems like something so simple, yet it is quite impactful. Have you ever read a newspaper headline and decided to just turn the page or not read it at all? A headline has that power. It can either invite people in or scare them away.

headline must be written well in order to be effective and draw the reader into the ad.

Source: The Balance

How to write a good headlineThe Creative Process Behind a Quality Headline

  • Start with a solid creative brief. This is where great ideas start flowing.
  • Immerse yourself in the product or service you are advertising. The more you know about it, the easier it will be to come up with good ideas.
  • Consider where the ad will be placed and who the target audience will be.
  • Stop thinking and start writing. If you think about it too much, it will be harder to get your creative juices flowing.
  • Analyze your ideas and start mixing and matching words or phrases. Eventually, a compelling headline will emerge.

The goal is to come up with a headline that goes beyond tickling people’s curiosity and hooks them instead. When a potential customer reads your headline and feels the urge to learn more, you know you wrote an effective headline. Make a winner combo by pairing a quality headline one of our many signage options. Our innovative signage products will turn heads and make you the focal point. Get a quote today or give us a call at 615-462-5383. Together, we can create great things.

Leave a Reply