Colors are beautiful and can make your advertising campaigns look great, but are you aware of the role it plays in marketing and engaging your customers?

How Colors Impact Marketing and Branding

Color and persuasion are tightly related to each other. Color can generate all kinds of reactions and emotions, and if you know how to use it correctly, it can have a positive impact on your advertising efforts.

Why Are Colors Important in Branding?

…results from studies such as The Interactive Effects of Colors show that the relationship between brands and color hinges on the perceived appropriateness of the color being used for the particular brand (in other words, does the color “fit” what is being sold).

Source: Entrepreneur

One study found that 90% of quick judgments related to products were associated with color alone. This tells us that how people (or the majority of them) perceive color directly impacts how they perceive a product with which they associate that color. A brand’s personality is related to certain aspects or values, like sincerity, sophistication, or ruggedness, and each of those corresponds to certain attributes. For example, sophistication would be associated with good presentation and being glamorous, romantic, and charming. If you’re trying to sell something that conveys that message, you need to be aware of which colors suit that description from a perception standpoint.

We can kindle emotions and convey messages without words, just by using certain colors. Colors play an incredibly important role when designing logos, signs, and other marketing materials. The Psychology of Color attempts to explain that through a color emotion guide, which can be summarized like this:

Gray: Balance, elegance, calm.

Green: Growth, health, peace.

Blue: Strength, dependability, tranquility, trust.

Purple: Creativity, wisdom, imagination, opulence.

Red: Energy, romance, excitement, allure, urgency.

Orange: Confidence, enthusiasm, youthfulness, creativity.

Yellow: Optimism, warmth, clarity, caution.

The Perfect Colors for Your Next Sign

At Palladium Signs, we are full of ideas and inspiration for your next design or marketing project. We can help you capture the essence of your business and the message you are trying to deliver and translate it into color to make killer ads that will boost customer engagement. Give us a call and get a quote today.

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