Archives : branding

  • Launching Your Business’s Marketing Campaign

    Here at Palladium signs, we work a lot with Fort Collins businesses that are just getting started and figuring out their branding strategy and their business marketing needs. What makes this a particularly difficult time for newer businesses is that they have to operate on two fronts, one of which didn’t exist until 20 years ago. The first front obviously, is your physical location and the second front, of course, is your digital presence on the […]

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  • Branding in the Modern Age

    Branding nowadays is all about telling a story: your story. The reason why this is so effective is that it creates a rapport between you and your customer. If you are merely a vendor, then you inspire no loyalty between your business and your customer. It’s easier for them to seek products and services elsewhere. Online engagement is proving this more so than ever. So much of what marketing strategists do nowadays is engage customers […]

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  • The Future of Signage

    We here at Palladium are renowned for our holographic signs. They represent the cutting edge of a design process that has spanned millennia. It’s been a staple of science fiction books and movies and is now available for commercial purposes. While for many businesses, it’s not the most cost-effective option, and to be sure, more traditional approaches to sign-based marketing are still quite effective, holographic signs are some of the absolute coolest things you can […]

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  • Small Business Solutions and Cost Effective Signage

    As sign folks, we tend to be hyper-aware of the signs that businesses are using to attract their customers. But even for laypeople, signs play an important role in the decision-making process, is why businesses, small and large, invest in them as a major marketing expenditure. Restaurants can attract foot traffic by advertising their daily specials, and coffee shops have been using something as simple as chalkboard a-frames to give passersby a sense of personal […]

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  • Environmental Graphic Design: What is it?

    Palladium Signs Walk-On Graphics

    Environmental Graphical Design (EGD) is a discipline with sign design and development that considers the specific elements that connect a person to a place. It’s a cross-disciplinary model of sign display and development that embraces aspects of architecture, wayfinding, landscaping, graphic design, and communicating both identity and information, to help businesses lay the landscape for both the interior and exterior of their business. EGD is a Cross-disciplinary Approach that Covers a Great Number of Elements […]

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  • Hey Baby, What’s Your Sign?

    Up your brand engagement

    Determining the most effective strategy for marketing your business isn’t always as intuitive as it sounds. Firstly, you have so many options at your disposal that it can be overwhelming. If you’re running a newer business, making a wrong choice can cost you money concerning your marketing budget and set you behind your competitors. The key is knowing what you need first and building from there. Environmental Design Environmental design is a discipline that considers […]

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  • The Key Elements To Logo Design

    Old fashioned signage never went out of style. Even with breakthroughs in technology, and digital signs, old-fashioned neon or simple boards say a lot about your brand and can attract the attention of passersby. Even as we enter an age in which so much of our commerce is done online, the impact and reach of logo become that much more important. Signs are just as vital in cyberspace as they in traditional space. And for […]

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  • How to Increase Your Brand Presence with Signs

    The following material comes from the forthcoming eBook, Marketing Essentials for Growing Businesses. To get this eBook for free when it comes out, register by clicking here. So where do signs fit into this marketing schema? The purpose of signs is to help you grow. They fit at the beginning, at the end—and all in between. Let me explain. At the beginning You need signs at the beginning of your marketing efforts because you have […]

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  • Marketing Essentials: Pitfalls of Branding and How to Conquer Them

    The following material comes from the forthcoming eBook, Marketing Essentials for Growing Businesses. To get this eBook for free when it comes out, register by clicking here. So far in this book, we’ve talked about the history of branding and how to get starting considering one’s own brand. Now we’ll talk about some common pitfalls of those who create, maintain, and even redo their branding. Growing companies can easily hit pitfalls with their branding strategies […]

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  • Marketing Essentials: How to Build Your Brand

    The following material comes from the forthcoming eBook, Marketing Essentials for Growing Businesses. To get this eBook for free when it comes out, register by clicking here. So far in this book, we’ve talked about the importance of deciding your product, mission, vision, and values. After establishing the foundations of your company with these, putting your company’s image out there is your next priority. To do this, you’ll need a slogan and a logo, which […]

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