Archives : business marketing needs

  • Launching Your Business’s Marketing Campaign

    Here at Palladium signs, we work a lot with Fort Collins businesses that are just getting started and figuring out their branding strategy and their business marketing needs. What makes this a particularly difficult time for newer businesses is that they have to operate on two fronts, one of which didn’t exist until 20 years ago. The first front obviously, is your physical location and the second front, of course, is your digital presence on the […]

  • Branding in the Modern Age

    Branding nowadays is all about telling a story: your story. The reason why this is so effective is that it creates a rapport between you and your customer. If you are merely a vendor, then you inspire no loyalty between your business and your customer. It’s easier for them to seek products and services elsewhere. Online engagement is proving this more so than ever. So much of what marketing strategists do nowadays is engage customers […]

  • Attracting More Customers to Your Greater Nashville Area Business

    Tips for Effective Headlines

    Part of your business marketing needs budget is going to need to be dedicated to the folks that are closest to you. That is to say, the folks that are right outside your door. If foot and car traffic is a major part of your customer base, then you need to consider targeting them first. Even those that have looked up your business online or in the phone book will feel far more confident in […]

  • Small Business Solutions and Cost Effective Signage

    As sign folks, we tend to be hyper-aware of the signs that businesses are using to attract their customers. But even for laypeople, signs play an important role in the decision-making process, is why businesses, small and large, invest in them as a major marketing expenditure. Restaurants can attract foot traffic by advertising their daily specials, and coffee shops have been using something as simple as chalkboard a-frames to give passersby a sense of personal […]

  • A Brief History of Signs

    History of Signage

    Somewhere, in the deserts of Africa, there was a roving hoard of proto-human hominid, hunting and gathering in packs. They weren’t faster, or stronger than the other animals that they encountered, but they did have one advantage: they were smarter. When they looked into the skies and saw the circling of birds, they knew it was a sign that something below was dying. Our early ancestors weren’t picky. They had a lot of competition with […]

  • Hey Baby, What’s Your Sign?

    Up your brand engagement

    Determining the most effective strategy for marketing your business isn’t always as intuitive as it sounds. Firstly, you have so many options at your disposal that it can be overwhelming. If you’re running a newer business, making a wrong choice can cost you money concerning your marketing budget and set you behind your competitors. The key is knowing what you need first and building from there. Environmental Design Environmental design is a discipline that considers […]

  • 4 Ways to Benefit from Our Commercial Signage Products

    Attractive Signs

    Many signage companies are offering different graphic options for commercial use, and at various prices. Despite the extensive offerings, not all of the choices you can find in the market are the same, and if you choose the wrong option, your business could be affected by giving off the wrong impression about its quality. A good signage company should have professional designers, experience, high-end equipment, and excellent customer service. That being said, many business owners […]

  • Five Basic Marketing Strategies Businesses Need to Know

    The following material comes from the forthcoming eBook, Marketing Essentials for Growing Businesses. To get this eBook for free when it comes out, register by clicking here. A common question new business owners ask is, “What types of marketing should I do first when starting a new business?” Consider the five basic marketing strategies. These strategies are five “buckets” that include various items in each. The items are different traction channels—to use a different analogy—through […]