Archives : graphic design company

  • Palladium Signs Helps Nashville Businesses with Their Marketing Strategy

    Palladium Signs crafts innovative custom signs for Nashville businesses. We are a graphic design company that offers high-quality signage products created by professional graphic designers. Not only do we handle the basics of vinyl printing and digital printing, but we can also help you with state of the art holographic displays to make an impression at trade shows or with your customers. If you’ve ever noticed, large national and international companies have massive marketing departments and budgets […]

  • Is Digital Signage the Future?

    Those that argue that digital signage is the future tend to focus on the many benefits of digital signage in retail and the fast food service industry, but digital signage is rapidly becoming more popular in almost every modern business venue that you can imagine. Consider the benefits for a fast food restaurant not to have to reprint their menus each time they want to run a special or add something new. Retail businesses can […]

  • Branding in the Modern Age

    Branding nowadays is all about telling a story: your story. The reason why this is so effective is that it creates a rapport between you and your customer. If you are merely a vendor, then you inspire no loyalty between your business and your customer. It’s easier for them to seek products and services elsewhere. Online engagement is proving this more so than ever. So much of what marketing strategists do nowadays is engage customers […]

  • Attracting More Customers to Your Greater Nashville Area Business

    Tips for Effective Headlines

    Part of your business marketing needs budget is going to need to be dedicated to the folks that are closest to you. That is to say, the folks that are right outside your door. If foot and car traffic is a major part of your customer base, then you need to consider targeting them first. Even those that have looked up your business online or in the phone book will feel far more confident in […]

  • Ideas For Using the Natural Geography of Your Store Front

    Time for your marketing message to be sent

    When you’re first starting out, it may be tempting to put most of your marketing budget into outreach, but the truth is, spending that money on your storefront is even more critical. Paying for print ads, radio spots, and television advertising simply doesn’t have the same impact as it once did. Study after study shows the dwindling reach of each of the media and in today’s market, the key to effective advertising is the internet. […]

  • Environmental Graphic Design: What is it?

    Palladium Signs Walk-On Graphics

    Environmental Graphical Design (EGD) is a discipline with sign design and development that considers the specific elements that connect a person to a place. It’s a cross-disciplinary model of sign display and development that embraces aspects of architecture, wayfinding, landscaping, graphic design, and communicating both identity and information, to help businesses lay the landscape for both the interior and exterior of their business. EGD is a Cross-disciplinary Approach that Covers a Great Number of Elements […]

  • Hey Baby, What’s Your Sign?

    Up your brand engagement

    Determining the most effective strategy for marketing your business isn’t always as intuitive as it sounds. Firstly, you have so many options at your disposal that it can be overwhelming. If you’re running a newer business, making a wrong choice can cost you money concerning your marketing budget and set you behind your competitors. The key is knowing what you need first and building from there. Environmental Design Environmental design is a discipline that considers […]

  • The Key Elements To Logo Design

    Old fashioned signage never went out of style. Even with breakthroughs in technology, and digital signs, old-fashioned neon or simple boards say a lot about your brand and can attract the attention of passersby. Even as we enter an age in which so much of our commerce is done online, the impact and reach of logo become that much more important. Signs are just as vital in cyberspace as they in traditional space. And for […]

  • How to Advertise Wisely with Our Professional Advice

    Effective Signage Solution

    Promoting your business is an essential element to becoming competitive and letting your target audience know what your business activity is and the type of services or products that you provide. To have a successful marketing campaign, it is vital to make it attractive and deliver the right message so that your company stands out and creates positive impact. 4 Things to Consider for Your Marketing Campaign 1) Target Audience Defining your target audience is […]

  • What to Consider for a Winning Sign Design

    Custom Vehicle Wraps

    A business with no signage is a sign of no business. However, even if it has one, if the design is poor, then you need to get prepared for negative results. A good signage design is the most important thing to consider for your marketing strategy. Having a trusted graphic design company to back you up with positive signage solutions that are made by real professionals should be your number one priority. 4 Things You […]