Archives : marketing essentials

  • Attracting More Customers to Your Greater Nashville Area Business

    Tips for Effective Headlines

    Part of your business marketing needs budget is going to need to be dedicated to the folks that are closest to you. That is to say, the folks that are right outside your door. If foot and car traffic is a major part of your customer base, then you need to consider targeting them first. Even those that have looked up your business online or in the phone book will feel far more confident in […]

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  • Ideas For Using the Natural Geography of Your Store Front

    Time for your marketing message to be sent

    When you’re first starting out, it may be tempting to put most of your marketing budget into outreach, but the truth is, spending that money on your storefront is even more critical. Paying for print ads, radio spots, and television advertising simply doesn’t have the same impact as it once did. Study after study shows the dwindling reach of each of the media and in today’s market, the key to effective advertising is the internet. […]

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  • Environmental Graphic Design: What is it?

    Palladium Signs Walk-On Graphics

    Environmental Graphical Design (EGD) is a discipline with sign design and development that considers the specific elements that connect a person to a place. It’s a cross-disciplinary model of sign display and development that embraces aspects of architecture, wayfinding, landscaping, graphic design, and communicating both identity and information, to help businesses lay the landscape for both the interior and exterior of their business. EGD is a Cross-disciplinary Approach that Covers a Great Number of Elements […]

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  • Hey Baby, What’s Your Sign?

    Up your brand engagement

    Determining the most effective strategy for marketing your business isn’t always as intuitive as it sounds. Firstly, you have so many options at your disposal that it can be overwhelming. If you’re running a newer business, making a wrong choice can cost you money concerning your marketing budget and set you behind your competitors. The key is knowing what you need first and building from there. Environmental Design Environmental design is a discipline that considers […]

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  • How to Increase Your Brand Presence with Signs

    The following material comes from the forthcoming eBook, Marketing Essentials for Growing Businesses. To get this eBook for free when it comes out, register by clicking here. So where do signs fit into this marketing schema? The purpose of signs is to help you grow. They fit at the beginning, at the end—and all in between. Let me explain. At the beginning You need signs at the beginning of your marketing efforts because you have […]

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  • How to Create Marketing Personas

    The following material comes from the forthcoming eBook, Marketing Essentials for Growing Businesses. To get this eBook for free when it comes out, register by clicking here. How, then, do you determine who your ideal customer is? There’s various ways to do this, but let me share the method we used at Palladium. It’s been effective for us, and I trust it will be useful for you. Follow these four steps, and you’ll have a […]

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  • Marketing Essentials: Crafting Your Perfect Slogan

    The following material comes from the forthcoming eBook, Marketing Essentials for Growing Businesses. To get this eBook for free when it comes out, register by clicking here. So far in this book, we’ve talked about branding in general. Now let’s talk about slogans and taglines. When the murderer Gary Gilmore, likely intoxicated and definitely terrified, lined up in front of a firing squad in the cold winter of 1977, few would imagine his last words […]

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  • Marketing Essentials: Pitfalls of Branding and How to Conquer Them

    The following material comes from the forthcoming eBook, Marketing Essentials for Growing Businesses. To get this eBook for free when it comes out, register by clicking here. So far in this book, we’ve talked about the history of branding and how to get starting considering one’s own brand. Now we’ll talk about some common pitfalls of those who create, maintain, and even redo their branding. Growing companies can easily hit pitfalls with their branding strategies […]

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  • Marketing Essentials: How to Build Your Brand

    The following material comes from the forthcoming eBook, Marketing Essentials for Growing Businesses. To get this eBook for free when it comes out, register by clicking here. So far in this book, we’ve talked about the importance of deciding your product, mission, vision, and values. After establishing the foundations of your company with these, putting your company’s image out there is your next priority. To do this, you’ll need a slogan and a logo, which […]

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