Archives : marketing strategy

  • The Key Elements To Logo Design

    Old fashioned signage never went out of style. Even with breakthroughs in technology, and digital signs, old-fashioned neon or simple boards say a lot about your brand and can attract the attention of passersby. Even as we enter an age in which so much of our commerce is done online, the impact and reach of logo become that much more important. Signs are just as vital in cyberspace as they in traditional space. And for […]

    READ MORE
  • Are Digital Billboards Worth the Cost?

    Digital billboards are the latest high-tech trend in advertising, but it begs a much more provocative question: is it worth it? First, let’s look at this from a straightforward angle. Billboard advertising has been around for almost a century now, and modern companies continue to invest in them. Digital billboards are relatively new, and the issue with these is that they’ve opened up businesses that rent the billboard space to an added stream of revenue […]

    READ MORE
  • Nashville’s Finest Signage Company

    Commercial Outdoor Signage

    Commercial signs are crucial for every business, no matter its size or line of industry. It gives identity to their brand and lets people know about the company and the products and services that it offers. For this reason, it is not only important to have an attractive custom sign but to also include essential information based on your business strategy so that your marketing expectations are met. What to Include in Your Outdoor Custom Sign […]

    READ MORE
  • How to Create Marketing Personas

    The following material comes from the forthcoming eBook, Marketing Essentials for Growing Businesses. To get this eBook for free when it comes out, register by clicking here. How, then, do you determine who your ideal customer is? There’s various ways to do this, but let me share the method we used at Palladium. It’s been effective for us, and I trust it will be useful for you. Follow these four steps, and you’ll have a […]

    READ MORE
  • Five Basic Marketing Strategies Businesses Need to Know

    The following material comes from the forthcoming eBook, Marketing Essentials for Growing Businesses. To get this eBook for free when it comes out, register by clicking here. A common question new business owners ask is, “What types of marketing should I do first when starting a new business?” Consider the five basic marketing strategies. These strategies are five “buckets” that include various items in each. The items are different traction channels—to use a different analogy—through […]

    READ MORE
  • Holographic Displays to Attract Your Customers’ Attention

    Holographic Display

    Creating visual experiences and 3D content that leaves memorable impressions of your brand is one of the most effective ways to attract your customers’ attention. At Palladium Signs, we are experts in building powerful holographic displays to unleash the true power of the Dreamoc, creating an unparalleled visual experience. Innovative 3D Solutions to Convert Viewers into Customers In a crowded marketplace where advertising products are everywhere, people are becoming increasingly desensitized to regular adverts. Being […]

    READ MORE