Archives : slogan

  • Marketing Essentials: Crafting Your Perfect Slogan

    The following material comes from the forthcoming eBook, Marketing Essentials for Growing Businesses. To get this eBook for free when it comes out, register by clicking here. So far in this book, we’ve talked about branding in general. Now let’s talk about slogans and taglines. When the murderer Gary Gilmore, likely intoxicated and definitely terrified, lined up in front of a firing squad in the cold winter of 1977, few would imagine his last words […]