Archives : successful marketing strategy

  • Retail Businesses Thrive on Effective Signage

    Signage Matters for Retail Businesses One recently-conducted study polled consumers on the effectiveness of signs. 76% said that they at one point or another decided to go into a store, just because they liked the sign. 66% said that they were more likely to recommend a business to a friend if they liked the signage and logo design. Around 60% said that a lack of signage or poorly conceived design would be a major deterrent […]

  • What to Consider While Deploying Your Marketing Campaign

    Deploying a Successful Marketing Campaign Self-promotion is one of the most critical elements of running a successful business, but often, business owners are less than thrilled with the prospect of marketing or advertising. It used to be that an expert in a given trade or field simply needed a place to open shop or operate out of, and that was good enough. The customers would find them, and word of mouth was generally sufficient to […]